Transparency, Authenticity, and Effective Engagement: The Role of Board Directors in Countering Greenwashing

John Pabon is chair of The Conference Board's Asia Sustainability Leaders Council, on the board of advisors to the US Green Chamber of Commerce, and author of The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You. In this article, he discusses the concept of “greenwashing” and the ways boards can protect their organizations against it.