Exploring User Predispositions, Usage Patterns, and the Bandwagon Effect on Instagram and Snapchat
The current study explores the interactive effects of social media (Instagram and Snapchat) on the bandwagon effect. A sample size of 659 undergraduate students from Pakistani Universities is selected using probability sampling techniques and a self-developed survey questionnaire was distributed among the participants to measure the prevalence of the bandwagon effect.
Authors
- Tayyeb Ramazan
- Shamsa Jamil
- Adeel Ahmad Aamir
Institutions
- University of the Punjab (PK)
- Forman Christian College (PK)
- National College of Arts (PK)
- University of Education (PK)
Publication Details
- Journal
- Research Journal for Societal Issues
- Published
- 2024-09-15
- DOI
- https://doi.org/10.56976/rjsi.v6i3.266
- Primary Topic
- Technology Adoption and User Behaviour
- Type
- article
- Field-Weighted Citation Impact
- 0.00