Heritage as a development engine for people in nature: A case study of Wulingyuan Scenic and Historic Interest Area, China

This paper explores strategies to promote sustainable tourism for people living in natural areas through a case study implemented in the renowned World Natural Heritage Wulingyuan Scenic and Historic Interest Area, a World Heritage Site inscribed for its natural values. The study is part of the UNESCO World Heritage and Sustainable Tourism Program’s Chinese Pilot Studies. Various interventions, including understanding local values, revitalizing traditional handicrafts, and making culinary innovations, were implemented to enrich tourist experiences, empower local communities, and boost economic opportunities. Based on these interventions, this paper discusses community capacity building, stakeholder engagement, and conflict resolution as initiatives to enhance heritage conservation and promote sustainable tourism at the community level. On the level of the World Heritage property, a new management zone, the Traditional Eco-agricultural Heritage Zone, recognized the residency of the locals within the heritage site and fostered the harmonious co-existence of culture and nature. The successful integration of heritage conservation, community development, and sustainable tourism in Wulingyuan not only ensures the conservation of the site but also contributes to United Nations Sustainable Development Goals. This case study offers a model for sustainable development of Natural World Heritage Sites, emphasizing the importance of respecting and involving diverse local communities.