An analysis of factors influencing the language style of CCTV Spring Festival Gala hosts

The CCTV Spring Festival Gala, with a history of over 40 years, has borne witness to the profound changes in China since the reform and opening up, reflecting the trajectory of contemporary Chinese cultural evolution. This study focuses on the myriad factors influencing the construction and development of language style employed by hosts of the Spring Festival Gala. Employing a three-stage coding method grounded in theory, this paper analyzes the factors influencing the language style used by Spring Festival Gala hosts. Macroeconomic regulation, cultural aesthetics, media environment, and hosting communication emerge as primary drivers for these changes. The advancement of science and technology has brought about comprehensive societal transformation and serves as a significant catalyst for altering the language style adopted by CCTV Spring Festival Gala hosts. This paper presents an innovative theoretical perspective on influencing factors shaping the development of language style employed by Spring Festival Gala hosts, offering new insights into understanding shifts within Chinese television culture.