Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation

Standard farming procedures have been enhanced with the integration of information and communication technologies (ICTs), such as sensors and wireless sensor networks (WSNs), to improve efficiency. This study delves into the observations derived from comments made on YouTube channels pertaining to the topic of smart farming. We further investigate the utilization of machine learning techniques to automate the analysis of comments. In addition, this work utilizes four feature vectorization techniques and nine machine learning models to perform sentiment analysis on a data set of comments. The support vector machine radial basis function (SVM-R) classifier, when combined with the term frequency (TF) vectorizer, gets the highest macro-F1 score of 0.6683. The explainable artificial intelligence (XAI) technique, called local interpretable model-agnostic explanations (LIMEs), has been utilized to gain insights into the outcomes of the highest-performing model.

Authors

Institutions

Publication Details

Journal
IEEE Technology and Society Magazine
Published
2024-09-01
DOI
https://doi.org/10.1109/mts.2024.3455754
Citations
3
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
3.40
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation

Sargam Yadav, Kevin McDaid, Shubham Sharma, Abhishek Kaushik
3 citations
IEEE Technology and Society Magazine
Digital Marketing and Social Media
3.40
article

Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation

Sargam Yadav, Kevin McDaid, Shubham Sharma, Abhishek Kaushik
article en
3 citations

Abstract

Standard farming procedures have been enhanced with the integration of information and communication technologies (ICTs), such as sensors and wireless sensor networks (WSNs), to improve efficiency. This study delves into the observations derived from comments made on YouTube channels pertaining to the topic of smart farming. We further investigate the utilization of machine learning techniques to automate the analysis of comments. In addition, this work utilizes four feature vectorization techniques and nine machine learning models to perform sentiment analysis on a data set of comments. The support vector machine radial basis function (SVM-R) classifier, when combined with the term frequency (TF) vectorizer, gets the highest macro-F1 score of 0.6683. The explainable artificial intelligence (XAI) technique, called local interpretable model-agnostic explanations (LIMEs), has been utilized to gain insights into the outcomes of the highest-performing model.

IEEE Technology and Society MagazineVol. 43(3)
Technological University Dublin (IE), Dundalk Institute of Technology (IE)
Zero hunger
Openalex Percentile: Top 7%
Digital Marketing and Social Media
3.40
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation — Sargam Yadav, Kevin McDaid, et al. · IEEE Technology and Society Magazine (2024) | TGRS Research Map | TGRS