Harvesting Insights: Sentiment Analysis on Smart Farming YouTube Comments for User Engagement and Agricultural Innovation
Standard farming procedures have been enhanced with the integration of information and communication technologies (ICTs), such as sensors and wireless sensor networks (WSNs), to improve efficiency. This study delves into the observations derived from comments made on YouTube channels pertaining to the topic of smart farming. We further investigate the utilization of machine learning techniques to automate the analysis of comments. In addition, this work utilizes four feature vectorization techniques and nine machine learning models to perform sentiment analysis on a data set of comments. The support vector machine radial basis function (SVM-R) classifier, when combined with the term frequency (TF) vectorizer, gets the highest macro-F1 score of 0.6683. The explainable artificial intelligence (XAI) technique, called local interpretable model-agnostic explanations (LIMEs), has been utilized to gain insights into the outcomes of the highest-performing model.
Authors
- Sargam Yadav (ORCID: https://orcid.org/0000-0001-8115-6741)
- Kevin McDaid (ORCID: https://orcid.org/0000-0002-0695-9082)
- Shubham Sharma (ORCID: https://orcid.org/0000-0003-4098-6313)
- Abhishek Kaushik (ORCID: https://orcid.org/0000-0002-3329-1807)
Institutions
- Technological University Dublin (IE)
- Dundalk Institute of Technology (IE)
Publication Details
- Journal
- IEEE Technology and Society Magazine
- Published
- 2024-09-01
- DOI
- https://doi.org/10.1109/mts.2024.3455754
- Citations
- 3
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 3.40