INOVASI JAJANAN TRADISONAL “GETUK IBU LIHAH” DI KELURAHAN GUNUNG SUGIH KECAMATAN CIWANDAN KOTA CILEGON

The purpose of this service program is to develop getuk production management in Gunung Sugih Village and the use of digital marketing in marketing traditional snacks. The targets that have been achieved are 1) partners become more confident in owning a getuk business, 2) partners have information on how to present and innovate products, 3) partners have a platform for online sales.The methods used in this service are 1) preparation stage, 2) implementation stage and 3) monitoring, observation, evaluation and reporting of the results. The results of this service are increasing the amount of production by adding new variants, how to present products with clean packaging and more attractive labeling and digital utilization, namely by creating a shopee account.