PENDAMPINGAN EDUKASI USAHA EMPING MELINJO DALAM PENGGUNAAN DIGITAL MARKETING MENUJU UMKM MAJU DAN BERSAING DI DESA TENJOLAHANG KECAMATAN JIPUT KABUPATEN PANDEGLANG

Emping melinjo is an MSME business in Tenjolahang Village. Jiput Sub-district, Pandeglang Regency, Banten Province, which is managed traditionally by men or women who have expertise in making melinjo chips in order to utilize the natural potential of the village and commercialize it into individual or family livelihoods. By providing several variants according to the buyer's request, both non-spicy, medium spicy, and very spicy variants which are still marketed traditionally (deposit system) without any promotion either through digital or other media. The author's method is to provide understanding to the manager of this emping melinjo how to increase sales with digital media and utilize smartphones. The author delivered orally and also practiced using social media such as Facabook, Intagram, Youtube, Tiktok and others. The result of this assistance is the emergence of a deep understanding that marketing today has been done digitally and this saves a lot of time with a range of buyers outside Tenjolahang Village. Jiput District, Pandeglang Regency. In general, emping melinjo MSMEs are very promising to support the family economy. For each manager, what must be done is license processing, repacking, and variants that attract buyers as well as technological support in processing raw materials to finished goods.