Integrating the Survey of Regional Rural Cultural Inheritance into the Teaching Practice of Communication Studies

In China, communication studies, as a discipline, have a history of more than ten years, but as a secondary discipline under “journalism and communication studies”, communication education has no its own characteristics from traditional journalism education. The talent cultivation model that not only focuses on cultivating students’ social science theoretical qualities, but also on cultivating practical skills and professional practical abilities has not yet been formed. In order to cultivate students’ social awareness in professional practice, the study explores, for the regional universities in China, how to incorporate regional cultural characteristic elements into cultivating journalism and communication talents with the construction of a “practice-oriented” applied communication talent training model.