Populist Leaders as Gatekeepers: André Ventura Uses News to Legitimize the Discourse

This study explores the role of populist leaders as gatekeepers on social media, seeking to understand how André Ventura, president of Chega!, uses news to legitimize his political discourse. The methodology involved collecting 90 tweets containing legacy media news features, posted by Ventura on the social media platform X. These tweets cover key political events such as the resignation of Portugal’s Prime Minister, the dissolution of the Portuguese Parliament, and European elections. Quantitative analysis using Voyant Tools identified key terms related to Ventura’s ideological stance, while Critical Discourse Analysis (CDA) examined how these terms support his political narrative. The findings reveal a strategic use of news to promote themes like nationalism, immigration control, corruption and social dichotomy between “us” and “them”. Ventura’s tweets leverage news headlines to enhance his persuasive appeal, acting as heuristic shortcuts to reinforce his political messages. This study highlights the relevance of understanding social media’s role in promoting populism and suggests avenues for future research, including comparative analyses of other populist leaders and the impact of these narratives on voter behavior and perceptions.