Defining Sexstainability

This article interrogates how Pornhub’s Sexstainability campaign engages in corporate citizenry to improve its stakeholders’ sustainable behaviour. The article shows how sexualized language and visual grammar are used to convey an educational message about sustainable practices establishing Pornhub as a corporate citizen with a desire to improve society through sustainability, presenting sustainability as something anyone can and should value while positioning heterosexual men as its particular audience.