Sustainable Entertainment: Management Strategies for Sustainable Growth in the Television Industry

As it faces the threats and seizes the possibilities presented by sustainability, the television business is experiencing a profound shift. The potential for long-term expansion in the television industry is investigated in this study by looking at sustainable entertainment management practices. The research finds important tactics that production businesses and television networks may use to incorporate social, economic, and environmental sustainability into their operations by looking at existing practices and new developments. Case studies of prominent firms, examination of sustainability reports, and expert interviews make up the research's mixed-methods strategy. The results show that in order to promote sustainability, it is crucial to use energy-efficient technology, decrease waste with digital manufacturing processes, and encourage social responsibility with inclusive content and fair labour standards. In order to achieve sustainable development in the long run, the research stresses the significance of stakeholder involvement and strategic alliances. Stakeholders in this sector may use the suggestions made in this paper to improve their sustainability initiatives and meet the changing needs of the global market in a way that is good for the environment and their bottom line.

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Publication Details

Journal
Evolutionary Studies in Imaginative Culture
Published
2024-09-17
DOI
https://doi.org/10.70082/esiculture.vi.838
Primary Topic
Cultural Industries and Urban Development
Type
article
Field-Weighted Citation Impact
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article

Sustainable Entertainment: Management Strategies for Sustainable Growth in the Television Industry

K. Satyam Naidu, Rimjhim Jha, Soma Sharma, Gayathri Band
Evolutionary Studies in Imaginative Culture
Cultural Industries and Urban Development
article

Sustainable Entertainment: Management Strategies for Sustainable Growth in the Television Industry

K. Satyam Naidu, Rimjhim Jha, Soma Sharma, Gayathri Band
article en

Abstract

As it faces the threats and seizes the possibilities presented by sustainability, the television business is experiencing a profound shift. The potential for long-term expansion in the television industry is investigated in this study by looking at sustainable entertainment management practices. The research finds important tactics that production businesses and television networks may use to incorporate social, economic, and environmental sustainability into their operations by looking at existing practices and new developments. Case studies of prominent firms, examination of sustainability reports, and expert interviews make up the research's mixed-methods strategy. The results show that in order to promote sustainability, it is crucial to use energy-efficient technology, decrease waste with digital manufacturing processes, and encourage social responsibility with inclusive content and fair labour standards. In order to achieve sustainable development in the long run, the research stresses the significance of stakeholder involvement and strategic alliances. Stakeholders in this sector may use the suggestions made in this paper to improve their sustainability initiatives and meet the changing needs of the global market in a way that is good for the environment and their bottom line.

Evolutionary Studies in Imaginative Culture
Symbiosis International University (IN)
Openalex Percentile: Top 75%
Cultural Industries and Urban Development
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Sustainable Entertainment: Management Strategies for Sustainable Growth in the Television Industry — K. Satyam Naidu, Rimjhim Jha, et al. · Evolutionary Studies in Imaginative Culture (2024) | TGRS Research Map | TGRS