Female body image and beauty politics in contemporary Indian literature and culture

Female Body Image and Beauty Politics in Contemporary Indian Literature and Culture is the first volume to analyze the myriad conceptualizations of South Asian women’s body issues in film, literature, advertising, and other media. Showing how body image and self-identity are constructed in contemporary neoliberal India, the editors and contributors theorize issues of body image vis-à-vis Indian womanhood while touching upon political, socio-economic, and cultural parameters.Influences from the colonial period through the age of the internet and globalization have reinforced Eurocentric ideals about femininity and womanhood. This long overdue volume addresses the pressures of beautification that Indian women face as they struggle with body acceptance and are often denied pride in their natural bodies.Contributors: Annika Taneja, Anurima Chanda, Aratrika Bose, Kavita Daiya, Ketaki Chowkhani, Nishat Haider, Samrita Sinha, Shailendra Kumar Singh, Shubhra Ray, Sucharita Sarkar, Sukshma Vedere, Swatie, Tanupriya, Turni Chakrabarti, and the editors

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Institutions

Publication Details

Journal
Journal of Gender Studies
Published
2024-09-17
DOI
https://doi.org/10.1080/09589236.2024.2405286
Citations
1
Primary Topic
South Asian Cinema and Culture
Type
article
Field-Weighted Citation Impact
6.49
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article

Female body image and beauty politics in contemporary Indian literature and culture

Mrinalini Raj
1 citations
Journal of Gender Studies
South Asian Cinema and Culture
6.49
article

Female body image and beauty politics in contemporary Indian literature and culture

Mrinalini Raj
article en
1 citations

Abstract

Female Body Image and Beauty Politics in Contemporary Indian Literature and Culture is the first volume to analyze the myriad conceptualizations of South Asian women’s body issues in film, literature, advertising, and other media. Showing how body image and self-identity are constructed in contemporary neoliberal India, the editors and contributors theorize issues of body image vis-à-vis Indian womanhood while touching upon political, socio-economic, and cultural parameters.Influences from the colonial period through the age of the internet and globalization have reinforced Eurocentric ideals about femininity and womanhood. This long overdue volume addresses the pressures of beautification that Indian women face as they struggle with body acceptance and are often denied pride in their natural bodies.Contributors: Annika Taneja, Anurima Chanda, Aratrika Bose, Kavita Daiya, Ketaki Chowkhani, Nishat Haider, Samrita Sinha, Shailendra Kumar Singh, Shubhra Ray, Sucharita Sarkar, Sukshma Vedere, Swatie, Tanupriya, Turni Chakrabarti, and the editors

Journal of Gender Studies
Indian Institute of Technology Roorkee (IN)
Gender equality
Openalex Percentile: Top 5%
South Asian Cinema and Culture
6.49
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