A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector

The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies.

Authors

Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2024-09-15
DOI
https://doi.org/10.36948/ijfmr.2024.v06i05.27525
Primary Topic
Sharing Economy and Platforms
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector

Saumitra Sushil Sawant, Poonam Ramchandra Gupta -
International Journal For Multidisciplinary Research
Sharing Economy and Platforms
article

A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector

Saumitra Sushil Sawant, Poonam Ramchandra Gupta -
article en

Abstract

The study provides valuable insights into the relationship between marketing strategies, innovative technologies, and consumer behaviour in the FMCG sector for personal care products. This study aims to analyze the marketing strategies and innovative technologies employed by the Fast-Moving Consumer Goods (FMCG) sector, specifically focusing on personal care products. It investigates the influence of male and female buying behaviour on factors affecting consumer behaviour and how these factors shape a company's marketing strategies.

International Journal For Multidisciplinary ResearchVol. 6(5)
Openalex Percentile: Top 77%
Sharing Economy and Platforms
DOIOpen Access PDFOpenAlex
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A Study of Innovation and Marketing Strategies in Personal Care FMCG Sector — Saumitra Sushil Sawant, Poonam Ramchandra Gupta - · International Journal For Multidisciplinary Research (2024) | TGRS Research Map | TGRS