Understanding Data-Driven Analytic Decision Making on Air Quality Monitoring an Empirical Study

Air quality monitoring is increasingly relying on data-driven analytic decision-making tools to provide accurate and timely information, forming the background of this study. The objective is to understand the factors influencing the adoption and usage behavior of these tools using the Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The method involves incorporating UTAUT2 constructs Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Price Value (PV), Hedonic Motivation (HM), and Habit (H), alongside external variables such as Considered Risk (CR) and Considered Trust (CT). Data from 287 respondents were analyzed to assess their impact on Behavior Intention (BI) and Usage Behavior (UB). The results demonstrate that both trust and risk considerations significantly affect user behavior, underscoring the need to address these factors to enhance the adoption of air quality monitoring systems. In conclusion, this research provides valuable insights for developers and policymakers on improving the implementation and acceptance of data-driven technologies in environmental monitoring, thereby contributing to more effective air quality management.