The Role of Cyber Security in the Innovative Development of Digital Products and Services

Given the modern challenges of the digital economy, it is important to analyze cyber security threats, which increasingly affect national security. Addressing cyber security concerns is different from the trends in the new generation of international trade agreements, which create broad security exceptions and are designed to restore balance between international trade and national security. However, these new approaches may not be immune to potential abuse. [1] The rapid development of digital technologies increases the risk of attacks, making organizations more susceptible to cyber threats. The more devices, systems and networks are interconnected, the greater the risk of successful cyber attacks. As for Georgia's cyber security policy, the following remain the main challenges: establishing a proactive state cyber security policy, raising cyber awareness in state agencies, staffing problems, and non-priority of cyber security. [2] In today's rapidly evolving digital environment, organizations are undergoing a major change known as digital transformation. The term "digital transformation" refers to the integration of digital technologies into all aspects of corporate operations, which has a profound impact on the performance and value of companies. While digital transformation brings many opportunities and benefits, it also brings many cybersecurity challenges. The role and importance of cyber security in ensuring a secure digital transformation is huge. Keywords: Ensuring Cyber Security, Digital Transformation, Data Privacy, Cyber Security Strategy.