Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM

The research employs Naive Bayes and Support Vector Machine (SVM) classification techniques to analyze attitudes toward cigarette consumption based on Twitter user opinions. Twitter, being one of the most popular social media platforms, serves as an excellent source for gauging public sentiment on various issues, including cigarette smoking, referred to here as "X." The diverse array of opinions poses a challenge for accurate sentiment classification. This study evaluates the effectiveness of the Naive Bayes and SVM algorithms in categorizing sentiment as positive, negative, or neutral. Data is collected through web scraping, and preprocessing steps such as text cleaning, tokenization, and stemming are implemented. The performance of the classification is assessed using metrics like accuracy, precision, recall, and F1-score. The results indicate that SVM outperforms Naive Bayes in sentiment analysis related to cigarette use. These findings provide new insights into public opinion and aim to assist policymakers in developing effective tobacco control strategies.

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Publication Details

Journal
Jurnal Indonesia Manajemen Informatika dan Komunikasi
Published
2024-09-15
DOI
https://doi.org/10.35870/jimik.v5i3.947
Primary Topic
Technology and Data Analysis
Type
article
Field-Weighted Citation Impact
0.00
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article

Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM

Tundo Tundo, Raisah Fajri, Ratih Eldina, Kiki Setiawan
Jurnal Indonesia Manajemen Informatika dan Komunikasi
Technology and Data Analysis
article

Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM

Tundo Tundo, Raisah Fajri, Ratih Eldina, Kiki Setiawan
article en

Abstract

The research employs Naive Bayes and Support Vector Machine (SVM) classification techniques to analyze attitudes toward cigarette consumption based on Twitter user opinions. Twitter, being one of the most popular social media platforms, serves as an excellent source for gauging public sentiment on various issues, including cigarette smoking, referred to here as "X." The diverse array of opinions poses a challenge for accurate sentiment classification. This study evaluates the effectiveness of the Naive Bayes and SVM algorithms in categorizing sentiment as positive, negative, or neutral. Data is collected through web scraping, and preprocessing steps such as text cleaning, tokenization, and stemming are implemented. The performance of the classification is assessed using metrics like accuracy, precision, recall, and F1-score. The results indicate that SVM outperforms Naive Bayes in sentiment analysis related to cigarette use. These findings provide new insights into public opinion and aim to assist policymakers in developing effective tobacco control strategies.

Jurnal Indonesia Manajemen Informatika dan KomunikasiVol. 5(3)
Openalex Percentile: Top 76%
Technology and Data Analysis
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Sentiment Analysis of Cigarette Use Based on Opinions from X Using Naive Bayes and SVM — Tundo Tundo, Raisah Fajri, et al. · Jurnal Indonesia Manajemen Informatika dan Komunikasi (2024) | TGRS Research Map | TGRS