СМИ как инструмент информационной политики России

This article explores the role of the media in the implementation of the state information policy, as well as the possibility of domestic media to become a key tool in the information confrontation with unfriendly countries. Among the main threats in the Doctrine of Information Security of the Russian Federation is the increase in the use of information-psychological influence technologies by intelligence services of certain states, aimed at destabilising the internal political, social and economic situation in various regions of the world, leading to the undermining of sovereignty and violation of territorial integrity of other states. The influence of the media on mass consciousness remains, without exaggeration, extensive, despite the radical changes in the landscape of the media environment caused by the spread of the Internet. In the era of digitalisation, the information space is undergoing significant transformations, which also concern the methods of media influence on mass consciousness. The Internet, having become a global communication platform, has provided the media not only with new channels for content distribution, but also increased their influence through personalisation and algorithmic filtering of information. The author examines the methodology and principles of information flows application in the context of information warfare. The author also analyses the use of media not only as an information intermediary, but also as a conduit of values, ideology and positive image of Russia.