Gender Equality in Publishing and Communication of the Vine and Wine

The wine sector has historically been dominated and led by men, but in recent decades many women have started to occupy various roles, from production to marketing. However, disparities persist in terms of career progression, as well as contractual and salary treatment. Unfortunately, the available data is often fragmented and not always representative, as gender equality reports are not widespread and do not always take into account the positions in the organization chart. In wine communication women are still often represented in a stereotypical manner, although some recent articles and books have begun to denounce the existence of the gender gap and the lack of visibility for women in top roles in companies, consortia, academies, and editorial offices as well as in wine and vine events. The article presents a series of data on the presence of women in events, panels and conferences in the sector and analyzes the opportunities (existing or missed) related to visibility or to its lack in such occasions, before presenting the case of Millevigne magazine, which represents an example of female leadership in the technical publishing sector.

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Publication Details

Journal
JLIS it
Published
2024-09-15
DOI
https://doi.org/10.36253/jlis.it-618
Primary Topic
Wine Industry and Tourism
Type
article
Field-Weighted Citation Impact
0.00
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article

Gender Equality in Publishing and Communication of the Vine and Wine

Alessandra Biondi Bartolini, Monica Massa
JLIS it
Wine Industry and Tourism
article

Gender Equality in Publishing and Communication of the Vine and Wine

Alessandra Biondi Bartolini, Monica Massa
article en

Abstract

The wine sector has historically been dominated and led by men, but in recent decades many women have started to occupy various roles, from production to marketing. However, disparities persist in terms of career progression, as well as contractual and salary treatment. Unfortunately, the available data is often fragmented and not always representative, as gender equality reports are not widespread and do not always take into account the positions in the organization chart. In wine communication women are still often represented in a stereotypical manner, although some recent articles and books have begun to denounce the existence of the gender gap and the lack of visibility for women in top roles in companies, consortia, academies, and editorial offices as well as in wine and vine events. The article presents a series of data on the presence of women in events, panels and conferences in the sector and analyzes the opportunities (existing or missed) related to visibility or to its lack in such occasions, before presenting the case of Millevigne magazine, which represents an example of female leadership in the technical publishing sector.

JLIS itVol. 15(3)
Foster-Miller (United States) (US)
Openalex Percentile: Top 80%
Wine Industry and Tourism
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Gender Equality in Publishing and Communication of the Vine and Wine — Alessandra Biondi Bartolini, Monica Massa · JLIS it (2024) | TGRS Research Map | TGRS