Shifting Resource Configuration of the Creative Businesses in the Perspective of Digital Economy

Extant literature has identified how the digital economy has transformed the types of resources available to creative businesses, both tangible and intangible. Since previous research on the digital economy’s influence over these resources is limited, yet remains pertinent in reshaping the resource configuration. By analyzing 25 articles, we identified and explored how resource allocation of the creative businesses shifts. As it is driven by the digital economy, which contributes to and shapes the overall digital economy. The findings highlight (1) types of resources in the creative businesses; (2) challenges and opportunities faced by creative businesses; (3) impact of digital economy on creative businesses’ resource allocation strategies.