The Effect of Congruency between Social Issue-Product, Social Issue-Endorser and Message

Pakistan's agriculture industry is vital to the country's economy since it has confined exportation goods and markets and struggles with a lingering trade imbalance. This study shed light on the modern economic notion of competitiveness by attempting to assess and pinpoint factors affecting citrus exports, which account for 2.48% of the agricultural GDP. In trade theory, competitive edge is a better phrase to use instead of "competitive profit." Panel data and time series data were also employed in this study. The UN-FAO, AMIS, WDI, and WITS were the primary sites from which the secondary sources of data were gathered. The factors that generated an estimate of exports among Pakistan and other nations were identified using a gravity model. The export number, the variables that varied between Pakistan and its top exporters included the value of exports and exporting price examined in this study. RCA indices and their expansions were used in conjunction with suitable statistical techniques to examine the collected data. The study's conclusions were anticipated to be useful in formulating some plans to boost Pakistan's citrus exports. The nominal GDP of Pakistan and the importing nations, their exchange rate, and the region under evaluation for citrus were important drivers. The findings of this study demonstrated that while Pakistan's citrus output is fairly steady, much more work is required to guarantee and optimize gains in the export of citrus crop types.