Research on the Application Strategy of Artificial Intelligence Empowering Media Convergence

Today, with the rapid development of artificial intelligence, media convergence is facing new opportunities and challenges in the production of AIGC media products. The purpose of this study is to explore the characteristics of AIGC media products, the application of artificial intelligence in converged media and the innovative path of intelligent converged media operation under the background of artificial intelligence and converged communication. By combing the relevant literature on artificial intelligence production, converged communication, media operation, and management, this paper constructs a theoretical framework, explores the production advantages and disadvantages of AIGC, analyzes the cases of converged media using artificial intelligence to produce media products, and combines the theory of converged communication, media ecology theory, and media ethics norms. It provides AIGC application strategies such as avoiding AIGC behavioral ethical risks, improving AIGC media product quality, and innovating intelligent convergence media operation structure for convergence media to promote the sustainable development of convergence media artificial intelligence application ecology.