NOVA ZNANJA ZA VALORIZACIJU KULTURNE BAŠTINE KROZ KREATIVNE INDUSTRIJE

The transition from socialism to capitalism, and from capitalism to post-capitalism has marked our last thirty years. What have we achieved during this period? We helped in the breakup of a big country, we shut ourselves into national enclosures, we alienated ourselves from a systemic approach to knowledge. We are staring at Europe which sets before us tasks that we are not ready to fulfil. Leading experts in Europe, Crister Gustafsson and Elizabeta Lazzaro published a paper in which they emphasized the need for new competences and knowledge required by the valorization of cultural heritage through cultural and creative industries. Education has an obligation to new generations of experts. The new generations comprise fifty percent of the market. These are millennials and Generation Z, whose interests essentially differ from the requirements dictated by the educational system. In education, we are stuck at the gates of capitalism, so the IT tsunami we are witnessing is completely expected. A space for escaping from a rigid and boring system is open; therein lies a platform for acquiring knowledge, games and fun. However, IT knowledge is not enough for appropriate participation of creative and cultural industry experts in the valorization of social values.