NON-STANDARD FORMS OF EMPLOYMENT IN CREATIVE INDUSTRIES

This paper examines unconventional forms of employment, creative industries and digital labour platforms. Although non-standard forms of employment are not a new concept, the development of digital technologies has given this field a new dynamic. New professions appear, old ones become obsolete, and new models of employment replace the previous, standard ones. These changes are particularly noticeable in creative industries, since people are the basic resource, with their knowledge, innovation and creativity. New forms of employment, which are not yet (or clearly) regulated, have been created, as well as the new means of finding jobs. This paper will provide an overview of non-standard employment opportunities in creative industries and examine the motives behind creative workers choosing freelancing as their employment status. In addition, the paper explores the use of various online platforms for recruiting freelancers. Through a scientific description and analysis of various forms of non-standard employment in the creative industries, the objective of the study is to expand knowledge about the position of freelancers, who constitute a significant portion of workers engaged in this field. The most effective method of finding work is also determined through an overview of the digital platforms that freelancers most frequently use to seek jobs. Content analysis and case studies are used in addition to standard scientific methods of analysis and description. Finally, the paper concludes with the research results and other contributions made during the research.