MAPIRANJE KULTURNIH I KREATIVNIH INDUSTRIJA U CRNOJ GORI

Cultural and creative industries (CCI) are among the fastest growing sectors worldwide and the main drivers of developed and developing economies; they are a source of significant income and generate jobs. InEurope alone, CCIs generate revenues of USD 709 billion, making up 3% of gross domestic product (GDP), and employ 7.7 million people. In addition to economic benefits, CCIs create non-monetary value that contributes to the achievement of human-centred, inclusive and sustainable development. CCIs are of great importance in encouraging cultural diversity, and have a positive impact on culture in general, on science, education and the development of the entire society. The Institute for Entrepreneurship and Economic Development (IPER) from Podgorica mapped CCIs in Montenegro and calculated their importance for the country’s economic development in the period immediately before the Covid 19 crisis. The analysis of the collected data shows that the effects of CCIs in Montenegro are significantly below their potential in terms of contribution to GDP and employment. As part of a project implemented with the support of the UNESCO International Fund for Cultural Diversity, the IPER organized a series of trainings for creative entrepreneurs and promoted examples of good practice.