Counter-hegemonic digital environmental communication to survive the extinction internet: The Environmental Ideologies Map website

Digital screen cultures play a fundamental role in shaping ways of thinking about the environment. Yet, digital media are highly problematic not just for the massive footprint of technological development, server maintenance, e-waste and the reproduction of the colonial extractive relationship but also for an increasing web architecture monopolized by the big-tech platforms in content creation. Nonetheless, several scholarly and activist digital practices are creatively dealing with the urgency posed by the environmental crisis, showing massive potential in challenging anthropocentric global ecoculture. Through a discourse theoretical approach to digital communication, this article offers an interpretation of selected experiences of digital communication practices as counter-hegemonic tactical communication that dislocates anthropocentric ideologies shrouded in the web informational overload. Through a narrative of the construction of one of these digital experiences, the Environmental Ideologies Map (EIDmap) website, the article discusses and calls for the multiplication of creative art-based research practices able to dislocate dominant environmental ideologies circulating in the ‘extinction internet’.