Research on the Framework Theory of News Reporting by Western Mainstream Media on the Beijing Winter Olympics

This paper conducts in-depth textual analysis and framework analysis of the data news reports by Western mainstream media on the Beijing Winter Olympics based on the background of media convergence. The research finds that Western media reports exhibit overall characteristics of objectivity, political leanings, changing with the time, and diverse topics. Furthermore, this paper proposes strategies for how China can enhance its national image through external communication, including strengthening media promotion, leveraging social media, fostering international cooperation, and organizing unique cultural events. Through comprehensive and detailed analysis, this paper aims to provide valuable references and insights for enhancing China’s image and influence on the international stage.