PORTRAIT OF AN ERA IN THE DISCOURSE OF BELARUSIAN MEDIA

The article substantiates the relevance of the study of keywords and combinations functioning in media discourse. Based on the texts of the online publication sb.by, attributive-substantive combinations with the word era are considered, acting as conceptual names for periods in the life of society that have signs of significance and duration. Ten semantic types of analytical names are identified. The basic characteristics are identified, on the basis of which long periods of time in the life of society are endowed with the property of “epoch-making”.