Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru

The research entitled "Quality of Service, Product Quality and Price Influence on Customer Satisfaction at Oxyco Café Solobaru" aims to find out how customer satisfaction is influenced by the quality of service, product quality, and price. The quantitative and associative methods used in this study are double linear regression. The study of the relationship between two or more variables is considered an association. Because the population of the study is unknown, sampling was conducted using a non-opportunity method. Heir et al. method for measuring samples Research results show that customer satisfaction is significantly influenced by the quality of service, product quality, and price. In addition, service quality variables, product quality, and price are also significantly influenced by dependent variables.

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Publication Details

Journal
SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen
Published
2024-08-12
DOI
https://doi.org/10.47861/sammajiva.v2i3.1242
Primary Topic
Consumer Behavior and Marketing Influence
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article
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article

Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru

Indra Hastuti, Esti Dwi Rahmawati, Damar Putranto
SAMMAJIVA Jurnal Penelitian Bisnis dan Manajemen
Consumer Behavior and Marketing Influence
article

Kualitas Pelayanan, Kualitas Produk dan Harga Berpengaruh Terhadap Kepuasan Pelanggan di Oxyco Café Solobaru

Indra Hastuti, Esti Dwi Rahmawati, Damar Putranto
article en

Abstract

The research entitled "Quality of Service, Product Quality and Price Influence on Customer Satisfaction at Oxyco Café Solobaru" aims to find out how customer satisfaction is influenced by the quality of service, product quality, and price. The quantitative and associative methods used in this study are double linear regression. The study of the relationship between two or more variables is considered an association. Because the population of the study is unknown, sampling was conducted using a non-opportunity method. Heir et al. method for measuring samples Research results show that customer satisfaction is significantly influenced by the quality of service, product quality, and price. In addition, service quality variables, product quality, and price are also significantly influenced by dependent variables.

SAMMAJIVA Jurnal Penelitian Bisnis dan ManajemenVol. 2(3)
Universitas Nusa Bangsa (ID)
Openalex Percentile: Top 77%
Consumer Behavior and Marketing Influence
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