On The Transformation of Visual Communication Design under the Influence of New Media

This paper discusses the current situation, problems and future development directions of visual communication design under the influence of new media. From the current situation of visual communication design, the diversity of visual communication design at the moment is introduced, and the specific analysis of its diversified performance exists in all aspects. In today's rapid development of new media, designers are also faced with many problems, such as not being overly dependent on information technology, lacking innovation awareness, and blindly catering to vulgar aesthetic needs. The focus is on how to solve the difficulties faced and guide the smooth development and transformation of visual communication design into the future.