Promosi dan Brand Image Serta Dampaknya Terhadap Minat Beli Fashion di Situs E-Commerce Tokopedia

This research was conducted to find out what factors influence buying interest. In this research, promotion and brand image are used as dependent variables. Primary data collection using a non-probability sampling technique, namely a sampling technique that does not provide the same opportunity/opportunity for every member of the population to be a sample. The data analysis method used in this research is multiple linear regression with the help of SPSS 22 software. And the overall dependent variable has a stimulant effect on Buying Interest with a calculated F value of 171,596 with a significance level of 0.000 <0.5. And the value of R square shows the results of 0.785, which means that the entire dependent variable has a simultaneous effect of 78.5%.