The Network Traffic of Social Media Platforms in the Internet Celebrity Economy: A Case Study of TikTok and Little Red Book

The Information era began when mobile gadgets were widely introduced. People view numerous information on social media platforms, which consequently generates the concept called network traffic. To better understand the concept of network traffic in the Internet Celebrity Economy, it is crucial to examine how social media platforms function to prosper and thrive because they act as mediums to transfer information from place to place and earn profits from either live-streaming or advertisement based on the purchasing of online users. This paper conducts a case study of two prominent platformsTikTok and Little Red Bookto evaluate their internal systems and external environments using the classic SWOT analysis. The internal system will be analyzed in two aspects regarding the strengths and weaknesses of the current performing system of these platforms. In addition, the market environment and modern trend will be illustrated in the external environment analysis, which involves both opportunities and threats. The analysis will not only show how these platforms compete to overtake others depending on their unique preponderance, but will also demonstrate factors that may undermine their dominant positions in the market. Furthermore, this paper provides relevant and appropriate strategies to assist these firms in achieving further development by obtaining more market share and increasing international competitiveness worldwide.