Campaigning to Gen Z: What's the Downside?

Most business decisions, at least those that are well considered, involve some form of cost‐benefit analysis. Without unlimited resources, we all know that many initiatives are prioritized based on numerous criteria: What will it cost? How much time will it take? How many resources will need to be devoted? What's the upside? What's wrong with holding off for a period of time?

Authors

Publication Details

Journal
Management Report for Nonunion Organizations
Published
2024-09-13
DOI
https://doi.org/10.1002/mare.31116
Primary Topic
Child Development and Digital Technology
Type
article
Field-Weighted Citation Impact
0.00
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article

Campaigning to Gen Z: What's the Downside?

Scott Wich
Management Report for Nonunion Organizations
Child Development and Digital Technology
article

Campaigning to Gen Z: What's the Downside?

Scott Wich
article en

Abstract

Most business decisions, at least those that are well considered, involve some form of cost‐benefit analysis. Without unlimited resources, we all know that many initiatives are prioritized based on numerous criteria: What will it cost? How much time will it take? How many resources will need to be devoted? What's the upside? What's wrong with holding off for a period of time?

Management Report for Nonunion OrganizationsVol. 47(10)
Openalex Percentile: Top 78%
Child Development and Digital Technology
DOISourceOpenAlex
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Campaigning to Gen Z: What's the Downside? — Scott Wich · Management Report for Nonunion Organizations (2024) | TGRS Research Map | TGRS