Study on the Relationship between Digital After-sales Service of Charging Pile and Purchasing Intention of Major Customers Based on the TAM Model---A Case Study of GK Corporation

This research paper selects Hangzhou Guokong Electric Power Technology (GK) Company as a case study to delve into the intricate relationship between digital post-sale services for charging piles and the purchasing intentions of major customers within the framework of the Technology Acceptance Model (TAM). The core objective of the study is to decipher the role of digital after-sale services in enhancing client satisfaction and loyalty, and how these factors collectively impact the purchasing decisions of major clients. To achieve this, the paper employs a combination of literature research, questionnaire surveys, and data analysis to thoroughly analyze key factors affecting the purchasing intentions of major clients, such as perceived ease of use, perceived usefulness, service quality, and client satisfaction. Rigorous research findings indicate that the ease of use and usefulness of digital after-sale services significantly positively affect the purchasing intentions of major clients. Service quality plays an undeniable role in influencing perceived usefulness and ease of use. More importantly, client satisfaction acts as a crucial mediator between the perceived usefulness/ease of use of digital after-sale services and the purchasing intentions of major clients.