Understanding The Motivating And Demotivating Factors In Online Education: A Study Of Under Graduate Students

The rapid evolution of Information and Communication Technologies (ICTs) has fostered noteworthy changes in the twenty-first century, profoundly affecting the demands of modern societies. Acknowledging the transformative influence of these technologies on both the workplace and everyday life, education sector is experiencing major transformation from offline to online education. Education is increasingly imparted with these digital technologies. Post COVID 19 pandemic there is a sudden transformation from traditional face-to-face learning approach to remotely digital learning, some current studies unveiled that students’ motivation in online learning was affected both intrinsically and extrinsically. This paper aims to understand motivating and demotivating factors of online education among college going students. The research was conducted in two phase to understand the motivating and demotivating factors. In first phase to explore motivating, de-motivating factors, of online education, in-depth interviews were conducted with 51 students. Data thus collected was examined for content validity through an extensive literature review.