From Sensory Experience to Revisit Intentions: An Embodied Cognition Perspective on Replica Tourism

This study explores the impact of sensory experiences on tourists’ experiences at replica destinations, aiming to clarify the intrinsic influence mechanisms between sensory experiences, perceived authenticity, well-being, and the intention to revisit. Utilizing embodied cognition theory, this study empirically tested its application through data collected via an online survey of tourists who visited a well-known replica destination, Window of the World in Shenzhen, within three months prior to completing the survey. The findings reveal that tourists’ sensory experiences, except for smell and taste, are directly related to the intention to revisit. Positive sensory experiences influence perceived authenticity and well-being, subsequently leading to an increased intention to revisit. By providing empirical evidence on tourists’ sensory experiences at replica destinations in different cultural contexts, this study enriches the existing body of research and broadens the scope of replica tourism studies. In addition, an increasing number of replica tourism destinations play an important role in protecting traditional tourist destinations, especially historical sites. This study provides valuable insights for the future development of replica tourism destinations in promoting sustainable tourism. At the same time, this study extends the application of embodied cognition theory to replica tourism, contributing to theoretical development and offering new insights into the role of sensory experiences in shaping tourist behavior.