Driving digital transformation and business model innovation in tourism through innovation labs: An empirical study

In the rapidly changing digital landscape, Innovation Labs have become pivotal agents of transformation, yet their application in tourism remains underexplored. This study addresses this gap through multiple case studies and an action research project focused on tourism. The findings reveal that Innovation Labs significantly boost digital innovation capacity, digital transformation, and business model innovation within tourism organizations. The proposed management framework offers practical guidance for effective implementation, emphasizing their potential to democratize technology and innovation, particularly for SMEs. These conclusions underscore the role of Innovation Labs as key drivers of innovation, providing valuable insights for both academics and practitioners.