Data-related tensions in digital servitization ecosystems: A systematic literature review

This article investigates data-related tensions and their corresponding coping strategies arising from inter-firm collaboration in digital servitization ecosystems. We conducted a systematic literature review based on thematic and network analyses, covering a sample of 191 articles on digital servitization. The findings offer a set of 11 tensions organized into six dimensions: (i) data strategy, (ii) data partnership governance, (iii) data reliability, (iv) data security and privacy, (v) data interoperability , and (vi) data lifecycle . Additionally, we identify seven coping strategies to address these tensions, which we categorized into three approaches: (i) governance, (ii) technology, and (iii) organization. These tensions and their corresponding coping strategies are arranged and presented in a conceptual framework, leading into five propositions. We also provide a research agenda outlining future research opportunities to expand knowledge on the tensions arising from inter-organizational relationships when creating and providing data-driven services. For practitioners, we offer insights into how to manage ecosystem relationships by suggesting strategies to cope with these tensions, and for policy makers we shed light on crucial matters for future data governance policies and laws. • Digital servitization relies on data-driven solutions that require an ecosystem approach. • Data governance gives rise to a wide range of tensions in inter-firm collaboration. • Tensions emerge in data strategy, partnership governance, reliability, security and privacy, interoperability, and lifecycle. • Coping strategies are related to governance, technology, and organization. • This review provides a research agenda with avenues for future studies.

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Publication Details

Journal
Industrial Marketing Management
Published
2024-09-13
DOI
https://doi.org/10.1016/j.indmarman.2024.09.002
Citations
18
Primary Topic
Service and Product Innovation
Type
article
Field-Weighted Citation Impact
7.90

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article

Data-related tensions in digital servitization ecosystems: A systematic literature review

Guilherme Sales Smania, Néstor Fabián Ayala, Glauco Henrique de Sousa Mendes, Wim Coreynen
18 citations
Industrial Marketing Management
Service and Product Innovation
7.90
article

Data-related tensions in digital servitization ecosystems: A systematic literature review

Guilherme Sales Smania, Néstor Fabián Ayala, Glauco Henrique de Sousa Mendes, Wim Coreynen
article en
18 citations

Abstract

This article investigates data-related tensions and their corresponding coping strategies arising from inter-firm collaboration in digital servitization ecosystems. We conducted a systematic literature review based on thematic and network analyses, covering a sample of 191 articles on digital servitization. The findings offer a set of 11 tensions organized into six dimensions: (i) data strategy, (ii) data partnership governance, (iii) data reliability, (iv) data security and privacy, (v) data interoperability , and (vi) data lifecycle . Additionally, we identify seven coping strategies to address these tensions, which we categorized into three approaches: (i) governance, (ii) technology, and (iii) organization. These tensions and their corresponding coping strategies are arranged and presented in a conceptual framework, leading into five propositions. We also provide a research agenda outlining future research opportunities to expand knowledge on the tensions arising from inter-organizational relationships when creating and providing data-driven services. For practitioners, we offer insights into how to manage ecosystem relationships by suggesting strategies to cope with these tensions, and for policy makers we shed light on crucial matters for future data governance policies and laws. • Digital servitization relies on data-driven solutions that require an ecosystem approach. • Data governance gives rise to a wide range of tensions in inter-firm collaboration. • Tensions emerge in data strategy, partnership governance, reliability, security and privacy, interoperability, and lifecycle. • Coping strategies are related to governance, technology, and organization. • This review provides a research agenda with avenues for future studies.

Industrial Marketing ManagementVol. 123
Universidade Federal do Rio Grande do Sul (BR), University of Antwerp (BE), Universidade Federal de São Carlos (BR), Zhejiang University (CN), Tecnológico de Monterrey (MX)
Fundação de Amparo à Pesquisa do Estado de São Paulo, Conselho Nacional de Desenvolvimento Científico e Tecnológico
Openalex Percentile: Top 3%
Service and Product Innovation
7.90
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