The financial markets are undergoing rapid transformations that raise fundamental questions about the effectiveness of traditional investment models and strategies. Nowadays, investment options are incomparably wider than ever before, and one of the

The financial markets are undergoing rapid transformations that raise fundamental questions about the effectiveness of traditional investment models and strategies. Nowadays, investment options are incomparably wider than ever before, and one of the areas of this global financial transformation is alternative investments, so the question is what might be the trends of one of these alternative investments, non-fungible tokens (NFT). The object of the study is alternative investments, such as NFTs. The article intends to reveal how NFTs might impact the valuation and trade of digital assets, as well as to identify the key advantages and risks associated with NFTs for investors and creators. The research will carry out cluster analysis of NFTs, which will help to better understand the NFT market, learn about possible prospects and developments, possible advantages and disadvantages, as well as the level of risk.