Exploring the Perceived Ease of Use of an Immersive VR Engine Room Simulator among Maritime Students: A Segmentation Approach

The integration of innovative technologies, such as Virtual Reality (VR), into maritime education presents a substantial challenge but also offers significant potential for enhancing training and knowledge transmission. This study aims to contribute to the existing body of knowledge by providing segmented insights into maritime students’ Perceived Ease of Use (PEU) of an immersive engine room VR simulator. The study analysed a sample of 58 students from the Faculty of Maritime Studies at the University of Rijeka, covering undergraduate, graduate, and specialized maritime education programs. Through hierarchical and non-hierarchical cluster analyses, two distinct segments were identified and named Proactivists and Moderates. The findings reveal significant differences between extracted sub-groups regarding (i) perceived benefits of using the VR engine room simulator in learning and education, (ii) future intention to use the technology, and (iii) overall experience. Study insights can directly aid educators and software developers in enhancing the further implementation of VR technology in maritime education.