Sustainability through digital transition: the case of small cultural stakeholders

Abstract Small cultural institutions play a vital role in preserving and promoting cultural heritage. To ensure their long-term viability and growth, these institutions must undergo a digital transformation. However, they often face significant challenges due to limited resources and a lack of technical expertise. This paper delves into the crucial role of digital tools and services in supporting these small cultural stakeholders. The presentation focuses on project “Thalia”, which embraces this concept through a comprehensive framework that combines modern asset management and innovative marketing strategies with cutting-edge technology. It leverages the CIDOC-CRM data model and a shared web structure to provide secure asset management, virtual exhibitions, digital tours, and connections with crowdfunding portals. Furthermore, a collaborative augmented reality tool fosters stakeholder engagement. Keywords: Cultural Sustainability, Digital Transformation, Small Cultural Institutions, Project Thalia