Promoting the use of sustainable packaging in urban areas: A regulatory policy contribution

The research conducts factors influencing on use of sustainable packaging in urban areas of Vietnam. It employs a multivariate regression analysis to analyze data collected in Vietnam’s urban areas, ensuring the reliability of the model. The quantitative analysis results indicate that the convenience factors and the social factors have a positive influence on the behaviour to use sustainable packaging, while the psychology and personal factors of consumers act as inhibiting factors in making that behaviour. This study highlights the complexity of factors affecting consumers’ decisions regarding sustainable packaging usage and suggests some policy implications to promote sustainable practices in the urban areas of Vietnam. Aghdam et al. (2019) agreed that in order to effectively drive the adoption of sustainable packaging, strategies should not only target external influences but also delve into the intricate realm of personal beliefs and perceptions. Enhancing public awareness and education about the environmental impact of packaging materials, along with incentivizing businesses to develop innovative, eco-friendly alternatives, can collectively steer consumers towards more sustainable choices.