PERSONALITY PROBLEM AT THE LINGUOCULTURAL LEVEL

Personality is spiritual and physical unity. Spirituality is a concept that exists in the depths of the human heart, creates and protects the personality. Spirituality is related to the mental world of a person and is a system that creates conceptual essences. Spirituality – transfers the universe from the outside world into the personality, creates the inner world of a person. Morality is the combination of the personality of the world image with moral laws. Thanks to the spiritual world, the personality establishes contact with other personalities, carriers of other spiritual worlds and cultures. National material culture cannot exist without personality, and personality cannot exist without culture. From this point of view, the national identity should be examined together with its material and cultural scope. National identity is not only a certain cultural-psychological, social and linguistic phenomenon, but at the same time it is the whole material and moral context in the linguistic-cultural sense. Researchers of the problem of identity focus primarily on its historical evolution. In every period of history, personality is represented in its full meaning. In the chain of moral values, the first place is given to the individual, the second place to the society, and the third place to the state.