Evaluating the effectiveness of Three Prominent Bangladeshi E-commerce Websites; Chaldal, Pickaboo, and Shajgoj

This study evaluates the websites of Chaldal, Shajgoj, and Pickaboo, three prominent e-commerce platforms in Bangladesh, based on eight specific criteria from the book E-commerce (Laudaon, Traver, 2022). These criteria are Functionality, Informational, Ease of use, Redundant navigation, Ease of purchase, Multi–browser functionality, Simple graphics and Legible text. By employing a comprehensive evaluation framework, we aim to identify the strengths and weaknesses of each platform. The assessment reveals that while all three websites demonstrate commendable features, distinct differences in various aspects such as load times, navigation ease, and security protocols highlight the unique approaches each company adopts to enhance user satisfaction. The findings offer valuable insights for both consumers seeking optimal online shopping experiences and developers aiming to refine e-commerce solutions in the competitive Bangladeshi market.