Analysis of the development of the tourism and creative economy sector in Bima Regency, West Nusa Tenggara

Purpose: This study aims to analyze the development of the tourism sector and the creative economy in Bima district, to analyze the extent to which the tourism and creative economy sectors have contributed to economic growth at both the regional and national levels. Research Methodology: The methodology used is descriptive qualitative by conducting a SWOT analysis. Results: The results of the analysis found that each of the tourism objects developed in Bima district has different characteristics in the development of tourist destinations, but from the average of these destinations only existing destinations that have large capital have developed while the potential of the destinations has not yet developed. Contribution: In the future, it is very big to be developed by increasing the 4 A (attraction, accessibility, amenities and ancillary) where almost all new undeveloped tourist destinations in Bima Regency have the same problems, while the development of creative creative activities requires the development of empowering creative creative actors so that they can improve income, Increasing financing for Creative Economy businesses so that it can increase business development for Creative Economy players, the need to provide adequate and competitive infrastructure - technology to support the development of creativity, so that it is expected to develop Creative Economy in Bima Regency. Implication: The development of creative creative activities requires the development of empowering creative creative actors so that they can improve income, Increasing financing for Creative Economy businesses so that it can increase business development for Creative Economy players, the need to provide adequate and competitive infrastructure - technology to support the development of creativity, so that it is expected to develop Creative Economy in Bima Regency.