The Effects of Cognitive Assessment of Personalized Health Diet Information Based on ChatGPT on Behavioral Intention to Use

This study attempted to investigate the effect of cognitive evaluation of personalized health diet information based on ChatGPT on behavioral intentions for the use of ChatGPT. The main results were as follows:First, credibility and Information quality had a positive (+) effect on perceived value. Second, information quality did not significantly affect usefulness while credibility had a positive (+) effect on usefulness. Third, perceived value had a positive (+) effect on usefulness. Fourth, perceived value did not significantly affect the behavioral intention to use ChatGPT, but credibility and usefulness had a positive (+) effect on the behavioral intention to use ChatGPT. In order to increase behavioral intentions related to the use of ChatGPT-based health diet information, a strategic approach that increases perceived value based on credibility and information quality. In addition, emphasis on usefulness will be needed.