A Study on the Vitalization of Park golf through Big Data

[Purpose] The purpose of this study is to analyze the supply status of park golf courses and provide social issues to prevent the departure of new populations and existing participants at a time when the number of park golf participants is increasing. [Methods] First, the supply status of Park Golf Course was derived based on the 2023 facility status and the number of registered members of the Korea Park Golf Association. Second, News and Social data were collected and analyzed using BigKinds, KakaoDataTrend, and Textom, and network visualization and CONCOR analysis were conducted using UCINET&quots Netdraw. [Results] First, Daegu, Seoul, and Busan had the lowest facility supply ratio to the number of registered members. Second, news data showed social problems related to the park golf tournament and the creation of some park golf courses. Third, social data had a high search volume for middle-aged women, and the topics were park golf-related information, exercise performance, product recommendation, and participation experience. [Conclusion] First, the area where park golf was most active was in the Gyeongsang area, and there was a need to expand facilities in metropolitan and metropolitan areas such as Seoul, Gyeonggi, Busan, and Daegu. Second, in order to revitalize park golf and the local economy, it is necessary to develop large-scale competitions such as sports competitions for all, as well as competitions with high accessibility for general participants such as families or women. Third, it is necessary to establish a supply plan that reflects regional characteristics at the government level in order to efficiently supply Park Golf Course to prevent confusion and increase utilization. Fourth, as the interest of middle-aged women is increasing, it is necessary to develop products for female consumers from an industrial perspective.