The Effects of Restaurant Reservation App Quality on Perceived Value, Customer Satisfaction and Intention of Continuous Use:The Moderating Effect of Food Literacy

This study investigated the impact of restaurant reservation app quality on customer satisfaction and intention of continuous use byusing ETAM. This study also examined thefood literacy as a moderating variable to understand its impact among app users. This study obtained 313 samples from theempirical research, reviewed thereliability and fitness of theresearch model, andverified a total of 9 hypotheses using the Amos program. As a result, H1 was supported, all app quality sub-factors affect perceived ease of use, H2 was partially supported, only information quality impacts perceived usefulness. H3 shows perceived ease of use significantly influences perceived usefulness, and both positively affect perceived value(H4 and H5). In addition, perceived value affects customer satisfaction and intention of continuous use(H6 and H7), while customer satisfaction also influences intention of continuous use(H8). These finding offer insights for future restaurant reservation app development and strategy.