Trends in Emotional Labor Research: Bibliometric and Science Mapping Analysis

Emotional labor is about employees in the service sector involving their emotions while performing the service job as required. Emotions are also used for commercial purposes. The study analyzes data on emotional labor through bibliometric and science mapping methods. For the analyses, data between 1982 and 2024 are scanned in the Web of Science (WoS) database, and data for 2,925 documents are accessed. After loading the data, the VOSviewer program is utilized to analyze it for bibliometric and science mapping purposes. Subsequently, the investigation unveiles the foremost authors, countries, journals, institutions, and keywords in emotional labor research. This is followed by analyzing their co-authorship, co-citation, bibliographic coupling, and keyword co-occurrence models. As a result, in emotional labor research, it is found that Alicia A. Grandey is the most productive and most cited author, the USA is the most productive country, Frontiers in Psychology is the most productive journal, and the most frequently encountered keywords are burnout, surface acting, job satisfaction, deep acting, and emotional exhaustion, respectively. The analysis findings reveal a collaborative nexus among authors, countries, and institutions, offering visual network maps and comprehensive insights into emotional labor's present status and trends within the scientific literature.