Microinterações, religião e comunicação: uma exploração sobre a presença de mensagens religiosas em espaços laicos

This study outlines some of the aspects of the relation between communication and religion, focusing on the non-systematic, fragmentary, and ostensive presence of religious messages in everyday secular interactions. It gathers sparse evidence scattered across time and space in the last 25 years as a first attempt to understand how religious communication has appeared in places it had never previously occupied, such as car stickers, pizza flyers, bus signs, tattoos, and everyday non-religious conversations. Grounded on Goffman’s microsociological analysis, connected with Bourdieu’s notions of religious field, habitus, and capital, this study argues that religious ‘microcomunication’ has thrived in places in which institutional religious broad and social media would be unable to reach easily.

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Publication Details

Journal
Novos Olhares
Published
2024-09-09
DOI
https://doi.org/10.11606/issn.2238-7714.no.2024.226068
Primary Topic
Religion and Society in Latin America
Type
article
Field-Weighted Citation Impact
0.00
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article

Microinterações, religião e comunicação: uma exploração sobre a presença de mensagens religiosas em espaços laicos

Luís Mauro Sá Martino
Novos Olhares
Religion and Society in Latin America
article

Microinterações, religião e comunicação: uma exploração sobre a presença de mensagens religiosas em espaços laicos

Luís Mauro Sá Martino
article en

Abstract

This study outlines some of the aspects of the relation between communication and religion, focusing on the non-systematic, fragmentary, and ostensive presence of religious messages in everyday secular interactions. It gathers sparse evidence scattered across time and space in the last 25 years as a first attempt to understand how religious communication has appeared in places it had never previously occupied, such as car stickers, pizza flyers, bus signs, tattoos, and everyday non-religious conversations. Grounded on Goffman’s microsociological analysis, connected with Bourdieu’s notions of religious field, habitus, and capital, this study argues that religious ‘microcomunication’ has thrived in places in which institutional religious broad and social media would be unable to reach easily.

Novos OlharesVol. 13(1)
Pontifícia Universidade Católica de São Paulo (BR)
Openalex Percentile: Top 76%
Religion and Society in Latin America
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