Research on classified prediction algorithm of platform customer value based on "tree" concept

The concept of "trees," representing decision trees, random forests, and XGBoost algorithms, has gained increasing attention in the field of classification prediction in recent years. These tree-based machine learning algorithms have been widely applied in the e-commerce sector. This paper discusses the decision tree, random forest, and XGBoost algorithms individually, and extracts useful classification rules from large volumes of online customer data to provide intelligent decision support for computer network customer management. The study finds that algorithms related to the "tree" concept can integrate a customers current value (such as purchasing behavior) with potential value (such as customer interest inferred from online reviews) through detailed classification criteria, thereby constructing a customer value measurement model. The evolution from decision trees to random forest and XGBoost algorithms has effectively promoted research on customer value hierarchy prediction, improving the efficiency of data mining in computer networks.

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Publication Details

Journal
Applied and Computational Engineering
Published
2024-09-10
DOI
https://doi.org/10.54254/2755-2721/71/20241622
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
0.00
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article

Research on classified prediction algorithm of platform customer value based on "tree" concept

Meiling Ge, Tianyu Li, Weiwei Xing, Zening Cheng et al.
Applied and Computational Engineering
Customer churn and segmentation
article

Research on classified prediction algorithm of platform customer value based on "tree" concept

Meiling Ge, Tianyu Li, Weiwei Xing, Zening Cheng, Shuangbin Tao
article en

Abstract

The concept of "trees," representing decision trees, random forests, and XGBoost algorithms, has gained increasing attention in the field of classification prediction in recent years. These tree-based machine learning algorithms have been widely applied in the e-commerce sector. This paper discusses the decision tree, random forest, and XGBoost algorithms individually, and extracts useful classification rules from large volumes of online customer data to provide intelligent decision support for computer network customer management. The study finds that algorithms related to the "tree" concept can integrate a customers current value (such as purchasing behavior) with potential value (such as customer interest inferred from online reviews) through detailed classification criteria, thereby constructing a customer value measurement model. The evolution from decision trees to random forest and XGBoost algorithms has effectively promoted research on customer value hierarchy prediction, improving the efficiency of data mining in computer networks.

Applied and Computational EngineeringVol. 71(1)
Shenyang Normal University (CN), Baoding University (CN)
Openalex Percentile: Top 78%
Customer churn and segmentation
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